Analysis of Factors that Make Tourists Interested in Visiting Batu City.
Keywords:
tourist destination, tourist, factor analysisAbstract
This research aims to determine the most dominant factors that make domestic tourists interested in visiting Batu city. The sample of this research is 100 domestic tourists. The sample was taken by using accidental sampling method. Data collection was done by distributing closed-ended questionnaires and using likert scale. The questionnaires were analyzed by using factor analysis of software SPSS 16. The findings show that factors which make domestic tourists interested in visiting Batu city are the atmosphere of townsquare at night (tourist attraction), the availability of communication facilities (amenity), transportation to tourist sites (accessibility), and tourism promotion activities (ancilliary services).References
Anonim._______. Jumlah Kunjungan Wisatawan 2014. BPS Kota Batu. (Online), (http://batukota.bps.go.id), diakses pada tanggal 20 Oktber 2015
Arikunto, S. 2002. Prosedur Penelitian. Jakarta: PT Asdi Maha Satya.
Hermantoro, Henky. 2015. Kepariwisataan, Destinasi Pariwisata dan Produk Pariwisata. Depok: Penerbit Aditri.
Payangan, Otto R. 2014. Pemasaran Jasa Pariwisata. Bogor: PT Penerbit IPDPress.
Rahman, A. Faidlal. Analisa Potensi dan Peluang Pengembangan Agrowisata di Kota Batu. Makalah dipresentasikan dalam acara Workshop Pimpinan dan
Anggota DPRD Kota Batu Bidang Kepariwisataan, tanggal 30 Januari 2012di Hotel Santika Surabaya
Santoso, S. 2013. Statistika Parametrik. Jakarta: Penerbit PT. Elexmedia Komputindo.
Sugiyono. 2003. Statistika Untuk Penelitian. Cetakan ke-5. Bandung: CVAlfabeta.
Suwena, I ketut dan Widyatmaja, I Gst Ngr. 2010. Pengetahuan Ilmu Pariwisata. Bali: Udayana University Press
